Hubbub is delighted that DEFRA Minister Rory Stewart has announced that the government is to create a new litter strategy.  We attended a kick-off meeting at the beginning of January to discuss the scope and development of the strategy and have since brought together 16 organisations to discuss what the strategy might contain.

Over the past 12 months Hubbub and a growing coalition of partner organisations have been calling on government to take a leadership role on litter and we’ll do all we can to support the creation of a strategy that has teeth and impact.

The Minister announced his intention to create the strategy at a packed meeting we organised at the House of Commons to share the results of our Neat Streets campaign on Villiers Street.  We have attempted to evaluate the impact of this campaign in an open and honest manner with support from Keep Britain Tidy.  Our evaluation report can be found here.  We accept that there is room for improvement in the evaluation process and will be incorporating changes as we expand our litter campaigns.  

Our ambition is to create a useful body of evidence that can help inform the creation of other litter campaigns.  Next week we will be launching a catalogue detailing all the initiatives we ran as part of Neat Streets highlighting the impact, logistics and cost of each of them with the intention of making it easy to replicate the most successful elements.

Our approach is winning a growing number of backers.  In 2016 we will be running three further Neat Streets experiments in Birmingham, Manchester and Scotland, the latter with the support of Keep Scotland Beautiful.  These campaigns will build on the most successful elements of Neat Streets, try a range of new behaviour change activities and further improve the evaluation methodology.

Thanks to financial support from Lucozade Ribena Suntory we will be exploring anti-littering campaigns in the rural setting of the Forest of Dean.  We have had a fabulous level of interest from local community groups and will be working with them to develop a range of initiatives which are likely to include reducing littering at leisure events in the forest, stopping roadside litter and creating a cleaner environment in popular walking routes in the forest.

Finally we will be building a new website sharing the best anti-littering campaigns from around the world.  We hope this will be an inspiring source of ideas that will support the development of more creative approaches to change this stubborn long-standing problem.

Trewin Restorick
CEO/Founder Hubbub UK
@trewinr



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